The Specialist Healthcare Company
For Men Who Intend
To Keep Their Hair.

Hair Loss Is Becoming
A Serious Healthcare Category.

Capital is flowing into the future of hair-loss treatment. Biotechnology companies are raising significant amounts of money to develop the next generation of therapeutics, while large consumer brands have already demonstrated that men will spend heavily to preserve and improve their hair.

We believe those two trends are converging. The medicine is getting better. The customer is getting smarter. And the cultural importance men place on appearance and longevity continues to grow.

MANE & STEEL does not need to invent the next molecule to participate in that future. We intend to own the relationship with the customer who will eventually use it.

The Real AssetWe're not betting on a molecule. We're betting on the relationship.

Men Are Paying
Attention.

A new generation of men is becoming increasingly educated about hair, skin, physique, longevity, fitness and appearance. They research on Reddit. They watch physicians and creators on YouTube. They listen to podcasts. They read studies. They compare medications. They research hair transplants. They know what DHT is. They know the difference between finasteride, dutasteride and minoxidil.

Some of this movement gets labeled looksmaxxing. We believe the underlying cultural change is much bigger.

Men are becoming educated consumers of appearance. And when it comes to hair loss, an educated customer is exactly the customer MANE & STEEL was built for.

The Smarter The Customer Gets,
The Stronger We Become.

The old hair-loss customer asked, "What can I take for my hair?" The new customer wants to understand what he is taking, why he is taking it, how it works, what alternatives exist, and whether there is a more effective option. That shift matters.

MANE & STEEL does not need an uninformed customer to make the business work. We want the opposite. The more men learn about hair loss, the more our treatment philosophy makes sense. Education is not something we bolt onto the product after the sale. Education is part of the product.

Finasteride Helped Pave The Way.
The Science Continued.

Finasteride established DHT inhibition as one of the foundations of medical treatment for male androgenetic alopecia and remains effective for many men. MANE & STEEL made a deliberate decision to build around dutasteride.

Dutasteride inhibits both Type I and Type II 5-alpha-reductase, while finasteride primarily inhibits Type II. Comparative clinical evidence generally favors dutasteride for hair-growth efficacy. Why would MANE & STEEL build its treatment philosophy around the weaker option simply because it came first? We don't.

Our company focuses on dutasteride, physician-guided treatment, individualized dosing and thoughtful titration when clinically appropriate. Dutasteride is the foundation. Hair loss is the category.

Separate Medications.
Independent Dosing. Thoughtful Titration.

Many telehealth companies have moved toward proprietary compounded combination pills. MANE & STEEL deliberately takes a different approach.

Our oral dutasteride is dispensed as commercially manufactured softgel capsules. Our oral minoxidil is dispensed as commercially manufactured tablets. We keep the medications separate on purpose. Keeping medications separate allows each to be managed independently — a patient may begin at a lower dutasteride dose and, when clinically appropriate and approved by his treating physician, progress through a titration protocol without automatically changing his minoxidil dose.

We don't differentiate by putting more ingredients into one pill. We differentiate through medication selection, independent dosing, titration, education and the treatment experience surrounding them.

Behavior Is Beginning
To Prove The Model.

Without simply raising prices across the board, average new-order value increased from approximately $101 in January to $207 in August. As customers became more educated about treatment options, purchasing behavior shifted toward more advanced protocols — internal order data indicates that approximately four out of five recent customers selected treatment above the standard 0.5mg dutasteride dose, subject to physician review and approval.

The customer behavior is beginning to validate the product philosophy. Education creates understanding. Understanding creates confidence. And customers who understand their treatment are more likely to recognize why MANE & STEEL is different.

I Built The Company
I Wanted To Exist.

I started losing my own hair young. I spent years researching medications, trying treatments, undergoing multiple hair transplants and learning firsthand how confusing this industry can be. At the same time, I built my professional career as a Doctor of Physical Therapy, treating patients and learning what healthcare looks like from the other side of the screen.

MANE & STEEL came from the intersection of those experiences. I wanted a company that took hair loss seriously. A company that explained the science. A company willing to build around what the evidence supported rather than simply copying the same treatment menu everyone else had built. So I built it.

The Founder Is Part
Of The Acquisition Engine.

MANE & STEEL is intentionally founder-led. I create educational content around DHT, medication differences, dosing, expectations, and the realities of treating male-pattern hair loss. That content does more than generate impressions — it creates trust before a customer ever reaches the checkout page.

Education leads to trust. Trust leads to treatment. Treatment creates an opportunity for a long-term relationship. The founder's personal experience is not simply part of the origin story. It is part of the company's distribution strategy.

I Made These Myself.
No Agency. No Budget.

I didn't hire an advertising company to make any of this. I spent the last two years learning camera work, editing, hooks, and pacing myself — on top of running the medical side of the business. Here are a few actual clips.

I'm intermediate at this, at best. Imagine what happens with a real budget behind someone who already figured out how to do it without one.

The Store Is The Easy Part.
Founder-Built. Intentionally Lean.

A Shopify page can be copied. The company underneath it is harder to replicate. MANE & STEEL has spent approximately two years building the infrastructure required to operate a specialized telehealth business: physician relationships, telehealth workflows, patient intake, contraindication screening, pharmacy fulfillment, prescription routing, recurring refills, customer support and the operational systems required to keep all of it working together.

The healthcare infrastructure operates underneath. The brand lives above it. Someone can build another landing page tomorrow. They cannot download two years of operating experience overnight.

MANE & STEEL has not required a massive organization to reach this point. The company operates through its founder, lean marketing support, physician network, contracted pharmacy and technology infrastructure. There is no bloated executive team. There is no expensive headquarters. There are no layers of management trying to manufacture growth. The company is lean by design. That matters because the next dollar invested can go toward growth rather than supporting infrastructure that should never have existed in the first place.

The Business
Is Working.

August produced approximately $7,594 in gross profit, while approximately $5,104 was invested into growth. The month finished approximately +$153 at the operating level based on current management accounting. The absolute numbers are still small. The direction is not. The company has moved from proving that customers will buy the product toward proving that those customers will return.

Nearly Half Of August Revenue
Came From Customers We'd Already Acquired.

That number matters more to us than a theoretical lifetime-value model. Hair loss is chronic. For appropriate patients who choose to continue treatment, preserving results requires an ongoing relationship. MANE & STEEL operates around 90-day treatment cycles, creating a business where the same customer can return quarter after quarter rather than requiring the company to reacquire its entire revenue base every month. Recurring revenue is no longer just part of the model. It is beginning to appear in the actual business.

5,000 Customers
Changes The Company.

At approximately 5,000 active subscribers, the current business model would represent roughly $3.2 million in annualized revenue based on the company's existing subscriber economics. Five thousand customers is not an enormous number in consumer healthcare. That's the point. Large telehealth platforms operate with subscriber bases measured in the millions. MANE & STEEL does not need to become Hims to become a meaningful company. We need to become exceptionally good at serving a small fraction of the market.

Large telehealth companies built enormous catalogs — hair loss, sexual health, mental health, weight management, dermatology, primary care. MANE & STEEL made the opposite decision. We chose hair. Not because our infrastructure couldn't support additional categories, but because we believe specialization creates a stronger brand, a more educated customer and a clearer reason to exist. Competitors can add dutasteride to a product menu. That does not make them MANE & STEEL.

Hair Is Our Focus.
It Is Not Our Technical Limit.

This is one of the most important pieces of optionality inside MANE & STEEL. The underlying platform already contains medical weight-management capabilities, including semaglutide and tirzepatide treatment pathways. The infrastructure has been built and the products can be activated without creating an entirely new telehealth company from scratch. We intentionally chose not to lead with them. Focus was a strategic decision. We wanted MANE & STEEL to become known for something before asking customers to trust us for everything. That optionality remains available when we believe the timing and brand are right.

The MANE & STEEL customer already cares about more than hair — his physique, his appearance, his confidence, his performance, how he dresses, how he looks when he walks into a room. That creates a logical opportunity to expand the relationship over time. Medical weight management represents the most immediate healthcare expansion because the infrastructure is already in place. We do not need to become an everything-for-everyone telehealth company. We can expand selectively around the same customer.

Keeping Your Hair Is The Beginning.
Taking Care Of It Is The Brand.

Healthcare is only one expansion engine. A man investing hundreds of dollars each year to preserve his hair is also a natural customer for products that help him take care of it — shampoo, conditioner, styling products, pomade, texture products, eventually selective grooming and skincare.

These products do not require a physician visit, prescription or pharmacy fulfillment and can reach a significantly broader customer base through direct-to-consumer sales, marketplaces, retail, barbershops and hair-restoration clinics. This creates an opportunity for MANE & STEEL to evolve from a prescription relationship into a daily-use consumer brand. MANE & STEEL can live inside the medicine cabinet and on the bathroom counter.

The CommunityA brand is only as strong as its community.

Own The
Hair Journey.

The long-term opportunity is larger than selling one medication. Preservation comes first. From there, MANE & STEEL can expand across hair care, emerging therapeutics, diagnostics and ultimately restoration. As new hair-loss treatments reach the market, we intend to already have something the companies developing those treatments still need: the customer relationship.

Over time, that could also include a physical MANE & STEEL presence in Southern California connecting medical treatment, diagnostics and hair restoration under one specialist brand. Dutasteride is the foundation. Hair is where we stay.

The Brand Should Feel
Cinematic. Not Clinical.

MANE & STEEL was never designed to look like another telehealth company. The brand should feel cinematic, aspirational, masculine, intelligent, modern. Hair is connected to much more than a follicle — it's connected to identity, style, confidence, attraction, youth, self-image.

The medicine has to be serious. The brand doesn't have to be boring. That's why MANE & STEEL can exist at the intersection of healthcare, education, media and culture.

We Know Where
The Bottlenecks Are.

The company is early, and not everything is optimized. Customer acquisition costs have fluctuated. Winning creatives have fatigued. Landing pages and conversion flows need continued testing. Attribution can improve. Founder bandwidth remains constrained. We view those as execution problems, not product-market-existence problems. People are buying. Customers are refilling. The infrastructure works. The brand is resonating. Now the challenge is learning how to acquire more of those customers efficiently and repeatedly. Capital does not fix bad economics. Better execution does.

The Raise Isn't Funding
The Beginning.

It's accelerating what has already been built. The product exists. The infrastructure exists. The physician network exists. The pharmacy relationship exists. Customers exist. Recurring revenue is beginning to appear. Additional healthcare infrastructure already exists underneath the platform. The biggest constraints now are creative volume, distribution, acquisition efficiency and founder bandwidth. MANE & STEEL has reached the point where additional capital can buy speed.

Seeking $500K–$1M
In Growth Capital.

MANE & STEEL is exploring a growth financing to accelerate customer acquisition, creative production, distribution, conversion infrastructure and the transition of its founder toward full-time company focus. Final investment structure and terms will be determined by company counsel.

We are looking for investors who understand that the opportunity is not to reinvent MANE & STEEL. It is to accelerate it.

More Creative. More
Distribution. More Customers.

Growth capital allows MANE & STEEL to dramatically increase creative output, expand founder-led content, work with more creators, scale paid acquisition when unit economics support it, improve funnels and lifecycle marketing, build affiliate and strategic partnerships, and remove low-value operational work from the founder.

The objective is not to spend because capital is available. The objective is to deploy capital where the economics justify it. And just as importantly, here's what we're not raising money for: not a fancy office, not a bloated executive team, not a vanity rebrand, not unnecessary payroll. MANE & STEEL stays lean.

Win The Niche.
Expand From Strength.

MANE & STEEL begins with one category where we believe specialization matters enormously: hair loss. From that foundation, we can expand deeper into hair through consumer products, emerging treatments, diagnostics and restoration. Our existing healthcare infrastructure also gives us the ability to selectively expand into adjacent categories such as medical weight management when we believe the brand and economics justify doing so.

The strategy is not to launch everything. First, win hair. Then earn the right to do more.

I Built It Without Making
It My Only Job.

Two Years. One Founder.Every part of this business has my fingerprints on it.

For approximately two years, I have built MANE & STEEL while continuing to work professionally as a Doctor of Physical Therapy. I have personally lived the problem. I built the brand. I created the treatment philosophy. I found the partners. I worked through the healthcare infrastructure. I created the content. I spoke with the customers. I dealt with the operational failures. And I kept building.

MANE & STEEL has reached meaningful revenue, generated recurring customer behavior and demonstrated that men want what we are building. And I did it while continuing to treat patients.

Betting On Something
Bigger Than A Bottle Of Dutasteride.

MANE & STEEL is betting on something much larger than a bottle of dutasteride. We believe men will continue caring more about their appearance. We believe they will become increasingly educated about preserving their hair. We believe the science of hair loss will continue improving. And we believe the specialist brand that earns the customer's trust today can participate in that future tomorrow.

We begin with evidence-driven hair-loss treatment. We build recurring relationships around a chronic problem. We educate rather than obscure. We stay specialized while specialization gives us an advantage. And we expand only where the customer, brand and infrastructure give us the right to win.

Dutasteride is the foundation. Hair is the category. The customer relationship is the asset.